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Makeup has been a loyal companion to humanity, evolving over time and adapting to the cultural, religious, and social currents of each era. From ancient rituals to the latest digital trends, the history of makeup reflects the evolution of beauty and identity across the centuries. We invite you to embark on a journey through the different stages of makeup history, exploring how it has evolved and impacted people's lives over time. We highlight a series of influential women from each era: The Egyptian pharaoh Cleopatra. The Iraqi priestess Enheduanna. The Roman empress Livia Drusilla. The French philosopher Christine de Pizan. The Italian businesswoman Isabella de' Medici. The German painter Anna Rosina de Gasc. The British scientists Mary Anning and Mary Buckland. The French artist Josephine Baker. The Spanish revolutionary Clara Campoamor. The American journalist Oprah Winfrey. The American model Kim Kardashian. Makeup in ancient civilizations Ancient Egypt: rituals and symbolism of makeup along the Nile Ancient Egypt is one of the earliest places where makeup acquired deep significance. It was not only used for beautification but also as a spiritual tool and protection. This ritual was not merely an aesthetic practice but was also laden with religious and social meaning. Both men and women used cosmetics; their skin was smeared with perfumed oils, and their eyes were lined with kohl, a mixture of minerals like galena. For the Egyptians, kohl had spiritual connotations and was believed to provide divine protection against the "evil eye." They also used natural pigments to color their lips and cheeks, with tones obtained from minerals like iron oxide. Mesopotamia and Persia: early innovations and their impact Makeup was a widespread practice among both men and women, with a focus on beauty and protection. In Mesopotamia, fine mineral powders were used to adorn the face, and kohl was applied to the eyes to enhance the gaze and as an amulet. Women also used perfumed oils and ointments to care for their skin and hair, reflecting a strong interest in hygiene and personal appearance. In Persia, makeup played a similar role, with an emphasis on elegance and social status. Persians used facial powders to smooth the skin and natural dyes to highlight lips and cheeks. Both empires shared a belief in the power of makeup to attract beauty and repel negative influences. Greece and Rome: aesthetics and health in ancient beauty Makeup was a symbol of status and refinement. Roman women, in particular, were famous for their elaborate beauty rituals, including facial masks made from honey and natural oils. However, makeup also had its detractors, and in certain periods of Roman history, its excessive use was frowned upon by moralists. Nevertheless, the makeup techniques of these civilizations laid the groundwork for what was to come in later centuries. Transformations in the middle ages and the Renaissance The darkness of the middle ages: rejection and resurgence of makeup During the Middle Ages, makeup fell out of favor in much of Europe, associated with vanity and sin. The Catholic Church disapproved of its use, linking it to lust and deception. Despite these restrictions, noblewomen continued to use powders to lighten their skin, a sign of status and purity at that time. They used flour powders and other minerals to whiten their faces, despite the health risks. Blush and lipstick were used sparingly, made from plants like saffron and alkanet root. Eye makeup was less common due to its association with vanity. However, in some regions, women darkened their eyebrows and eyelashes with charcoal or soot. Renaissance: the rebirth of beauty and cosmetic excess In the Renaissance, makeup experienced a resurgence, reflecting the growing interest in beauty, art, and fashion. Pale skin remained an ideal associated with purity and high social status. To achieve this, women used white lead powders, despite their toxicity. A subtle blush was applied to the cheeks, made from natural pigments like carmine, to give a healthy appearance. Lips were highlighted with soft shades of red or pink, while eyebrow care was essential; many women plucked their eyebrows completely or thinned them drastically, then drew them to achieve an ideal shape. The use of perfumes and aromatic oils was also popular, not only to beautify but to mask odors. Makeup in this era combined art with sophistication, seeking a balance between natural beauty and elegance. The 18th and 19th centuries: from aristocracy to the industrial revolution Rococo and excessive beauty: influence of the french nobility In the 18th century, under the influence of the French court, makeup became a true obsession. Women (and some men) wore heavy layers of white powder and exaggerated rouge. Makeup was a public statement, especially with the use of strategically placed beauty marks on the face to highlight flirtation and conceal imperfections. Eyebrows were thinned and darkened to give more expression to the gaze. This elaborate makeup, along with exuberant hairstyles, reflected the opulence and playful spirit of the time. The Victorian era: morality, modesty, and the struggle against makeup The Victorian era brought a drastic change. Queen Victoria openly disapproved of makeup, seeing it as a vulgar tool of the lower classes. Despite this, social pressure to maintain a neat and healthy appearance meant that makeup continued to be used, albeit more subtly and privately. Blush was used very sparingly, utilizing homemade remedies or discreet products made from beets or rose petals, and only to give a touch of healthy color. The emphasis was on the appearance of purity and virtue, so makeup was minimalist. However, cosmetic care and beauty products were common, but always applied in a way that seemed natural and effortless. The 20th century: the age of makeup innovation 1920-1940: Flappers and Hollywood Glamour The 20th century saw the birth of modern makeup as we know it today. The makeup of flappers in the 1920s broke with traditional norms, reflecting a new era of freedom and boldness. These young, modern women adopted a daring style with intensely red lips, smoky eyes, and thin, arched eyebrows. The use of dark lipstick and black eyeliner became iconic, creating a dramatic and seductive look that defied traditional norms. This style was greatly influenced by Hollywood cinema, which began to popularize cosmetics on an unprecedented scale. The glamour of Hollywood in the 1930s and 1940s took makeup to new heights, popularizing the image of movie stars as symbols of sophistication and elegance. Perfect skin, well-defined red lips, and long, curled lashes became the beauty standard. This style, inspired by screen divas, greatly influenced makeup trends, making glamour an aspirational ideal for many women. 1950-1970: the explosion of color and women's liberation In the 1960s and 1970s, makeup experienced an explosion of color, reflecting the spirit of change and women's liberation. These decades saw women breaking away from traditional molds, adopting bold and creative styles that expressed their individuality and freedom. Eyes became the main focus, with vibrant eyeshadows in shades like blue, green, and purple, combined with thick eyeliner and false lashes that accentuated the gaze. Lips also filled with color, from nude tones to the most intense reds and pinks. The pop culture and fashion of the time, influenced by movements like mod and hippie, encouraged unprecedented experimentation with makeup. This era marked a moment when women began to use makeup not only to enhance their beauty but also as a form of self-expression and empowerment. 1980-2000: the era of extravagance and globalization From 1980 to the present, makeup has become a symbol of creativity and cultural diversity. The 1980s were characterized by maximalism, with intense and contrasting colors, bright eyeshadows, bold lips, and strong contours. This decade embraced excess, reflecting a spirit of boldness and self-expression. With globalization, makeup trends began to blend and spread rapidly through mass media, creating a melting pot of styles. From natural looks to more elaborate ones, everyone can find inspiration from any corner of the world. The influence of social media and influencers has democratized access to products and techniques, making makeup a tool for empowerment and a platform for diversity and inclusion, where each individual defines their own beauty. 21st century trends: makeup in the digital era 2000-2020: from natural to experimental, makeup on social media The 21st century has witnessed the digital revolution, which has transformed how we consume and relate to makeup. Social media, in particular, has played a crucial role in popularizing new trends. From the contouring popularized by Kim Kardashian to the natural beauty looks promoted by influencers, makeup has become greatly democratized and diversified. Today, makeup has become a form of artistic and personal expression, reflecting each person's diversity and individuality. With the evolution of trends and the inclusion of innovative technologies, such as long-lasting products and high-quality formulas, makeup offers a wider range of options to suit all styles and preferences. From elegant minimalism to the most daring and colorful creations, today's makeup celebrates creative freedom and authenticity. Moreover, the growing awareness of sustainability and ethics in production has led to an increase in the use of cruelty-free and eco-friendly products. In short, modern makeup not only enhances outer beauty but also empowers people to feel confident and authentic in their own skin.

Taking care of our skin is essential to keep it healthy and radiant. One of the most important aspects of skincare is hydration. In this article, we will explain why it is crucial to keep your skin well-hydrated, both facially and bodily, and give you some tips on how to choose the right products to achieve this.

Facial care is essential to maintain healthy and radiant skin, but we often make mistakes that can harm the appearance and condition of our skin. In this article, we will tell you about the 10 most common facial care mistakes and offer you some tips on how to avoid them. Keep reading and discover how to improve your skincare routine!

Finding the perfect sunscreen can be a daunting task. There are so many different products on the market, but how do you know which one is best for protecting your skin? In this guide we explain the steps to consider and give you some tips to protect your skin in 2024.

Facial care is essential to maintain a healthy, radiant and youthful skin. At Divain Care we are committed to this form of self-care, that's why we have created a line of products for the care of your skin. Read on and discover how to apply them correctly in your daily facial skincare routine.

Facial care is something fundamental, but not everyone gives it the importance it deserves. However, lately society is becoming more aware of this and more and more people are focusing on having a beautiful, clean and, above all, healthy face. If you are one of those people who care about their health and love to take care of themselves, one of the objects that cannot be missing in your home is a jade roller. A product that will help your skin maintain its natural beauty without damaging it. In this article we tell you all about the jade roller, its benefits and how to use it. What is the jade roller and what is it used for? A jade roller is a tool that will allow you to massage your face to remove impurities. For proper use, this utensil consists of a handle and two jade stones, one at each end. The first and larger one is intended to massage the larger areas of the skin, such as the forehead, cheeks, neck or jaw. The smaller stone is ideal for use around the eyes and mouth. Jade is considered the stone of women and has been used in China for many, many years. As you can see, this tool is ideal for the care of your face, and will help you to always look beautiful and fresh. And even more rejuvenated. By the way! I'm sure you'll also be interested to know all about snail cream. A very popular cosmetic in the world of beauty thanks to its infinite benefits. Benefits of the jade roller Frequent use of a jade roller can provide you with a host of benefits. Below are some of the main benefits this tool has for your skin. It helps to reduce puffiness and dark circles under the eyes, so it is ideal if you suffer from pronounced dark circles under the eyes. We also recommend you take a look at this article with the best anti-dark circles products on the market. It is perfect for achieving fine line reduction, which helps to control wrinkles on your face. With just a small massage of about 5 minutes you will tighten the skin. And, therefore, improve its elasticity. Promotes circulation. A jade roller can significantly improve lymphatic drainage. It is also able to help your skin absorb skin care products much better.  It helps you to relax. It has the capacity to eliminate toxins accumulated in the areas to be treated. As you can see, using a jade roller has many benefits for your skin. That is why it is easy to find one in the homes of those who are determined to take care of the health of their face. How to use the jade roller Now that you know a bit more about what a jade roller is and all the benefits it could bring you, let's move on to how to use it correctly. Before use, it is important that it is cold. So just put it in the refrigerator for a few minutes. This is to help improve blood circulation and tone the skin. The next thing to do is to cleanse your skin. Make sure you don't have any make-up, oil or dirt on your skin. Wash your face with soap before using the roller and dry yourself well before using it. Go about your skincare routine as normal. Apply your usual cleansers, creams and oils before using the roller. We do this because the roller will facilitate the absorption of the products, which is extremely important and beneficial for your skin. Check out this post with the most important tips for a well done facial routine. Now start massaging the face by applying a little pressure in an upward direction. It is not recommended to massage downwards as this will lose the ability to improve lymphatic drainage. Once the face and neck are finished, we move on to using the small stone for the eyes. The massage in this area goes from the tear trough outwards. This is the most effective way to do it. At the end, all that remains is to clean the roller and put it away for the next session. Remember that this is something that is recommended to do on a daily basis as part of your facial care routine. Oh, and most importantly: Relax and enjoy every session 😉. Difference between jade and rose quartz roller If you have ever searched for rollers on the internet you will have noticed that there are two types of rollers on the market that are quite similar: the jade roller and the rose quartz roller. And you may be wondering what their differences are. And the truth is that the differences between them are more than aesthetic, so it is important to know them. The key to choosing between them lies in the type of skin you have. Rose quartz is more commonly used for combination, normal and sensitive skin. While jade is ideal for oily or acne-prone skin. Best jade rollers Gua Sha jade roller This is one of the most popular jade rollers on the market. It is made of natural jade and of very good quality, with which you can get all the benefits that this stone has to offer. Also, being one of the best roller brands, you will feel more confident about the authenticity of the stone. Lexi White Beauty Jade Roller This is a wonderful roller kit that has several tools that will make your facial care routine much easier. It is made of 100% natural jade stone that offers all the benefits of this stone. BEPER jade roller This is a kit that includes a natural jade stone roller and a Gua Sha, also made of natural jade. This is an ideal combination for perfect skin care. It has good size and lightness, so it is very easy to handle even for smaller areas, making the exercise more effective. In addition, it has a very affordable price, which makes it an excellent alternative if you want to give it a try.

Acne is one of the most common reasons why people go to a dermatologist. And although we may think that it is something characteristic of adolescence, the reality is that acne knows no age and that many adults also suffer from this type of skin problem. In this article we tell you all about the causes and treatments for pimples and skin blemishes. In addition, we bring you a TOP with the best anti-acne creams on the market recommended by experts. Take note! Causes of adult acne One of the most common causes of acne, especially in adolescents, is hormonal changes. However, there are many other reasons why this skin problem affects not only young people, but also adults, mostly women. Stress or anxiety. Poor nutrition. Genetics. Poor quality cosmetic products or their misuse: using make-up or very greasy face creams on oily skin can encourage the appearance of acne. It is therefore always better to use oil-free products. Similarly, it is very important to carry out a cleansing facial routine to remove dirt and impurities accumulated on the face throughout the day. We recommend that you take a look at this post with the steps to make a perfect facial routine. Acne treatments Acne is a skin problem that often requires a specialist to treat it. There are much more severe hormonal and antibiotic treatments that can only be carried out on the recommendation of a dermatologist. On the other hand, you can also opt for a laser treatment (it can be a complement to oral or topical treatment) that will work on the sebaceous glands to reduce the most severe acne and even help to eliminate the marks on the skin produced by these pimples. However, you should always consult a specialist or your doctor first. 6 acne creams you need to know about When the sebaceous glands produce excess oil, the follicle becomes clogged, creating an inflammation that leads to the formation of a pimple. In addition to the above treatments, there are some anti-acne creams on the market created with special ingredients to control this and prevent any future breakouts. Some of the most common ingredients in these types of skin care products are as follows: Salicylic acid Niacinamide Azelaic acid Tea tree oil Glycolic acid Here is a list of the best anti-acne creams on the market. Choose the ones that best suit your skin care needs and say goodbye to those annoying pimples. By the way! You may also be interested to know which are the best creams for the over 50s. EFFACLAR DUO(+) UNIFIANT by La Roche Posay La Roche Posay's Effaclar line has been designed to combat acne at all stages. Within its range of creams and gels we highlight the Effaclar Duo(+) cream by La Roche Posay. This product reduces the appearance of acne and marks with practically immediate effect. It evens the tone and eliminates redness, leaving skin smooth and youthful. Undoubtedly a Must Have for your daily routine, as it is suitable for all skin types, especially for oily skin. DERMOPURE OIL CONTROL 10% Eucerin Hydroxy Acids Another of the best skin care creams is Dermopure Oil Control 10% Hydroxy Acids. An anti-acne treatment that fights sebaceous gland blockages and calms irritation, thus reducing the appearance of pimples and blemishes on the skin. With this product, which has an anti-shine effect, you will achieve a more uniform, clearer and smoother skin. Acniben Teen Skin Rx by ISDIN This moisturising cream for teenage acne is especially suitable for teenagers. ISDIN Acniben Teen Skin moisturises and repairs damaged skin during the most severe acne treatments. It has soothing properties and is ideal for oily skin, as its formula is oil-free. It is one of the most recommended products by experts and could not be missing from this list. You can buy it for around €15 approximately. Blue Herbal Spot by Kiehl's Improve the appearance of your skin with Kiehl's Blue Herbal Spot Cream for oily and combination skin. An anti-inflammatory treatment that reduces pores, dries out blackheads and eliminates marks. The formula contains salicylic acid and ginger extract. If you want to fight those stubborn spots on your face, we invite you to read our article with the best anti-spot creams for the face. Avène Cleanance Expert Anti-Acne Cream This Avène cream not only deeply moisturises, but also exfoliates and mattifies. A highly rated skincare product on the market that reduces redness and helps to quickly eliminate imperfections such as blackheads or blackheads. It spreads very well and is perfect to use as a base for your make-up. You can buy it at a very affordable price. Sébium Mat Control by Bioderma Finally, we recommend you buy the Bioderma Sébium Mat Control moisturiser designed for combination and oily skin. This acne treatment regulates sebum and prevents the skin from absorbing dirt thanks to its formula rich in vitamin B6, zinc gluconate and silica, among other ingredients. You can boast a smooth, even complexion all day long thanks to its mattifying and long-lasting effect. Now that you know the best products to combat acne, choose the moisturiser that best suits your needs and boast a smooth, youthful and even complexion. What are you waiting for?

In recent years, coconut oil has become a Must Have product in the world of cosmetics. Thanks to its moisturising properties and numerous benefits, this natural ingredient is widely used for beauty treatments. In this article we focus on the uses of coconut oil for hair and show you how to apply it correctly to get the most out of its benefits. Take note! If you are interested in your hair health, then we invite you to read our post about the benefits of aloe vera for hair. Another natural product that you will love ;) How to use coconut oil on your hair As a conditioner Due to its texture and pleasant scent, coconut oil can be a good substitute for supermarket conditioners. In addition to being free of chemicals that can be harmful, it is high in vitamins, proteins and minerals that will give you soft, youthful hair. To use it correctly, we recommend applying it to wet hair from the middle to the ends. Leave it on for at least 15 minutes and then rinse your hair thoroughly with water. Use coconut oil as a conditioner especially if you have dry or thick hair and never apply it to the roots. Controlling frizz If your curls are difficult to tame, use coconut oil to control frizz or frizz. Thanks to its moisturising properties, this vegetable oil will protect your hair from heat and give it a natural shine. If you want to combat frizz and shape your curls, we recommend that you apply a little oil to clean, dry hair. It is not necessary to rinse with water afterwards, unless it has become very greasy after application. Treatment to combat dandruff Thanks to its antibiotic properties, this natural oil is the perfect ally in the fight against dandruff. When applied to the scalp, it combats dryness and flaking. In this case, you should spread the coconut oil on the roots, massaging the scalp a little so that it acts correctly and the area is well moisturised. Avoid split ends In addition to preventing itchiness and dryness, this beauty product has an emollient effect that will help you fight split ends. Use it like a serum. Just after washing your hair, pour a little coconut oil on damp ends to seal them, or apply it to dry hair just before washing and leave it on for a few minutes beforehand so it absorbs well. Stimulate hair growth Thanks to its high protein, fatty acid and antioxidant content, coconut oil not only helps repair and prevent hair loss, but also helps hair grow healthier and stronger. Of course, supplementing this with the right diet will also help to improve hair health. In this case you can choose to make a coconut oil mask and apply it with a circular massage on the scalp. Then cover your head with a cap and leave the product on overnight. In the morning, rinse your hair and enjoy the results. Combine this routine with some of the best anti-hair loss shampoos we recommend in this post. Protect from external agents like the sun Another use of coconut oil for hair is to use it as a protector, especially during the summer. The lauric acid contained in this oil will protect your hair from external agents such as the sun. If you go to the beach or the pool, we recommend that you apply a little oil to your hair. This will prevent the harmful substances contained in chlorine and sea water from damaging your precious hair. Fixing and styling the hair Coconut oil can work as a hair wax for short hair. Check out this blog post where we explain step by step how to apply your hair wax and all the benefits it brings. Easily untangled Say goodbye to tugging! If that wasn't enough, coconut oil is also a powerful detangler. Pour it on your wet hair after washing and enjoy a pain-free brushing without damaging your hair. As a treatment against head lice Finally, thanks to its antimicrobial properties and oily texture, this product can also be very effective as a treatment against lice and nits. If you are wondering how to apply coconut oil to get rid of lice, pay attention to this homemade formula that we recommend. First you need to gather the following ingredients: coconut oil, aniseed and tea tree. By the way! Discover here the properties of tea tree and its interesting use in aromatherapy. Mix all the ingredients together and massage into the scalp. Cover the hair with a cap and leave the mixture on the hair for at least 1 hour. You can apply heat to the cap with a hairdryer to intensify the effect. Then remove the cap and comb through each strand with a fine-toothed comb from the scalp to the ends to remove the parasites. Repeat this procedure after a few days.

As the years go by, wrinkles and fine lines begin to take centre stage on the face. However, with the necessary care and a good make-up that conceals the signs of age, you will achieve a fresh and youthful face full of light. Here are the best make-up tips to make you look younger. Best make-up tricks for a more youthful look Before we tell you the tricks we have for you, first we advise you to follow a facial cleansing and moisturising routine so that your skin is always prepared before applying make-up. Here we leave you a post with all the steps to follow to look young and perfect. Pre-base is the key The first thing in your make-up routine to look younger is to start with a good primer to set your make-up well. This primer should conceal wrinkles or expression lines, leaving the face uniform and much more luminous. We recommend that you choose one that is light and, if possible, reduces the appearance of pores. Eliminates dark circles under the eyes Dark circles and bags under the eyes are that great enemy that often add years to our age. To eliminate them, the best thing to do is to have a concealer for dark circles under the eyes. But be careful, because we often make the mistake of applying too much concealer to conceal them and this can have the opposite effect, as it will leave the expression lines much more marked. To apply it correctly, we recommend that you apply a very thin layer and spread it with small taps. If you need more, you can always add a few more coats. Finally, don't forget to set it with translucent powder. Also, check out our article on how to apply concealer for under-eye circles because we explain it all step by step. The illuminator Restore vitality to your face with a highlighter that will create a rejuvenating effect. Apply it to the forehead, nose, Cupid's bow, cheekbones and centre of the eyelid. It's best to apply it before foundation, but you can also apply it after without any problem. The make-up base Choosing the right foundation for your skin tone is the key to looking younger. Avoid going for darker shades. It's best if your foundation is the same shade as your skin tone or slightly lighter to add light and create a rejuvenating effect. On the other hand, avoid too greasy foundations, opt for those with sun protection and don't forget to always apply it with a sponge so that it is uniform. By the way! In our post about the best low cost foundations you will find great quality products at a very good price. Colours and shades to look younger If you want to look younger, avoid very dark shades of shadow in your make-up. Black or brown are serious colours that will not make you look young at all. However, colours like pink, salmon or blue are much more cheerful and will give light and freshness to your eyes. Also, choose matte textures instead of shimmers because they blend with the skin much better and conceal fine lines more easily. Check out the best eyeshadow palettes we've selected for you here. Eye pencil For your eyes, avoid a black pencil underneath and opt for a white pencil instead. Also add a little highlighter to the tear trough. This way, you'll get a look with much more depth. Don't forget to volumize your lashes with a black mascara to make your eyes look even bigger. A trick for the lower lashes is to only apply mascara from the centre outwards. Eyebrows Eyebrows can really help your face look young if you know how to wear them. Forget thin, defined eyebrows and go for thick, tousled eyebrows - they add a lot more vibrancy and freshness. You can use an eyebrow pencil in the same shade as your hair to add volume. And if you want to create a lifting effect, apply a little highlighter under the arch of the eyebrow. Cheekbones Over the years the cheekbones lose collagen and this causes them to sag slightly, so the trick to restore that youthfulness to your face is to apply blusher on the upper part of the cheekbones. Lips The trick to make your lips look young and full is to line them with a pencil in exactly the same shade as the lipstick you use. You can use any colour you like, but if your eyes are heavily made up, for example, it's best to opt for nude tones. On the other hand, if you're not wearing a lot of make-up, you can opt for more intense colours that make your lips the star of the show. Of course, don't forget to exfoliate and moisturise your lips regularly with Vaseline. Take a look at our article because we tell you about the most common types of lips and the best tips to make them up. Homemade face masks for younger looking skin Finally, to complete your beauty routine, you can always opt for a homemade natural face mask that you can apply once a week or whenever you see fit. You can use a lot of ingredients to make them and depending on what you use, they can have different benefits for your skin. For example, one of the most popular is the cucumber mask which combats dry skin and helps to repair it, leaving it much softer and hydrated.