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Fresh, vibrant, and full of energy—citrus fragrances have always held a special place in the hearts (and noses) of perfume lovers. But in 2025, their role is evolving. Are we witnessing a mere refinement of classics, or is there a true revolution in how we experience citrus in perfumery? A burst of freshness that never gets old Citrus notes—think bergamot, lemon, orange, and grapefruit—have long been associated with cleanliness, brightness, and spontaneity. They’re often the opening notes of many perfumes, setting the tone with an immediate sense of vitality. But recently, citrus has moved beyond the top notes. In 2025, we're seeing it take center stage, becoming the soul of many new and unexpected olfactory creations. Why citrus, and why now? In a world craving authenticity and simplicity, citrus offers something raw, honest, and easy to connect with. It adapts to all genders, ages, and moments. Whether it’s a spritz before a summer brunch or a confidence boost on a grey Monday morning, citrus scents just work. What’s changing? Perfumers are now combining citrus with unexpected accords—spices, woods, even smoky and gourmand notes—creating layers of depth that challenge what we thought we knew about “fresh perfumes.” The Divain touch: our citrus icons At Divain, we’ve embraced this citrus wave with open arms. Our citrus-inspired perfumes are not only fresh but complex, modern, and long-lasting. They don’t just say “clean”—they say “you’ve arrived.” divain.018: Pure sunshine in a bottle. Bright lemon and neroli fused with a soft musky base. divain.056: A juicy explosion of orange and grapefruit, grounded in cedar and vetiver. divain.602: For lovers of contrast. Citrus and black pepper meet smoky incense in a bold blend. 2025: The year of olfactory boldness So, is it evolution or revolution? Maybe a bit of both. In 2025, citrus perfumes are no longer just your “fresh option.” They are daring, magnetic, and ready to redefine what elegance smells like. Are you ready to rediscover citrus? Explore our full collection of citrus-inspired perfumes and find the one that fits your moment.

The revival of floral perfumes For decades, floral perfumes were associated with heavy, powdery, and often outdated scents. Smelling like a “bouquet of flowers” wasn’t exactly a compliment. But that perception has radically changed. Today, younger generations are reinventing how we experience floral scents. Millennials and Gen Z have led a transformation in the perfume industry, favoring cleaner, lighter, and more sophisticated compositions. The goal is no longer to wear a scent that overwhelms, but one that accompanies; that evokes freedom, freshness, and authenticity. Modern floral perfumes no longer smell like bouquets, but like freedom, freshness, and style. What is a modern floral perfume? This new generation of floral fragrances has left behind the density of the past to embrace the lightness of ingredients such as peony, soft jasmine, orange blossom, neroli, or lily. These traditionally feminine notes are now reimagined with a more natural and versatile approach. Combined with bright citrus accords, white musk, or green nuances, they create more enveloping, fresh, and contemporary scents. Thanks to olfactory technology, these perfumes also last longer without losing their light and clean character. New floral perfumes blend botanical tradition with olfactory technology. Which floral notes are trending? Peony: soft, dewy, with a fresh elegance. Orange blossom: luminous, slightly sweet, and energizing. Neroli: citrusy and green, with a refined bitter edge. Jasmine: airy, less opulent, more ethereal. #FloralFresh: The trend redefining florals Social media has played a key role in this transformation. The hashtag #FloralFresh has emerged as the banner for this new aesthetic: floral perfumes with a modern twist, created for those who want more than the classic. Brands are reformulating and renaming their collections, leaning into minimalist, nature-inspired imagery and fragrances that tell a sensory and emotional story. Top 5 modern floral perfumes to try divain.762 – elegance with a sparkA surprising floral blend. White flowers with a sparkling citrus twist for a clean, sophisticated, and versatile scent. Perfect for everyday wear. divain.911 – floral with characterThe perfect balance between delicate and bold. Jasmine and orange blossom blend with a warm base for depth. Modern and unforgettable. divain.942 – the one they ask “what perfume are you wearing?”Fresh, radiant, and a memorable floral accord. Peony and neroli capture the #FloralFresh spirit. Great for spring or special occasions. divain.282 – soft but assertiveLight as a breeze, yet present. Subtle florals meet green notes and white musk. Ideal for the office, university, or anytime of day. How to choose your ideal floral perfume Not all floral perfumes are the same. To find the right one, consider your lifestyle, the climate, and most importantly, your personality. Looking for a light and fresh daily scent? Go for peony or lily-based compositions. Want something more enveloping and lasting? Choose jasmine or orange blossom with a musky base. Live in a warm climate? Prioritize green or citrus notes for freshness. Also, know the difference between eau de parfum and eau de toilette: the former is usually more concentrated and long-lasting, while the latter is lighter and subtler. Always test on skin first. Only then can you truly know how it evolves with your essence. The best floral perfume is the one that harmonizes with your essence.

February 14 is just around the corner and if you have a partner or someone special that you want to buy a gift for, you may already be thinking about what kind of gifts or experiences you can buy for these special occasions. To help you decide on the perfect gift for your Valentine we have a few new gift ideas to surprise them on the day. It doesn't matter if you are looking for gifts for your boyfriend or girlfriend, we have plenty of gift ideas for both men and women. Buy one of these for your valentine and show them how well you know and love them.

Valentine's Day is just around the corner and what better way to surprise the person you love the most with a scent that conveys all your feelings for them. At DIVAIN we have selected the best perfumes to give as a Valentine's Day gift. Elegant, seductive and romantic scents to feel the power of love in all its forms. Discover them all! Perfumes for her DIVAIN-649 If you want to surprise her as she deserves, we recommend one of our best Must Have. DIVAIN-649, is a dance of unique sensations that will bring out her most flirtatious and feminine side. A floral and citrus explosion that combines fresh and different aromas that are tremendously irresistible. DIVAIN-906 If you want to give a unique gift for Valentine's Day, then you are looking for our DIVAIN-906. This perfume for women belongs to the Black Edition, DIVAIN's most exclusive collection and is full of contrasts. Innocence and sensuality blend perfectly in a sweet scent featuring rose, honeysuckle and a delicious base of caramel, vanilla, sugar and musk. A true olfactory experience as unforgettable as first love. DIVAIN-736 This ideal perfume for Valentine's Day invites you to discover a dreamy paradise with its floral and fruity notes. DIVAIN-736 for women, begins with a top note of grapefruit wrapped in a heart of rose, jasmine, orange blossom, sugar and violet. A true jewel that awakens unique sensations and highlights the personality of the wearer. Perfumes for him DIVAIN-222 If you want to conquer the love of your life this Valentine's Day with a TOP seller, what better way to do it than with DIVAIN-222. Pure sensuality and elegance united in a single perfume made for the most daring and adventurous man. Inspired by the great outdoors, this fragrance invites you on a journey through nature full of contrasts - he'll love it! DIVAIN-039 DIVAIN-039 is the perfect perfume for wild and free spirits. A woody scent full of beauty that will transport you to autumn with its notes of orange, grapefruit, pelargonium and pepper. All balanced with a base of cedar, vetiver, patchouli and benzoin that leaves no one indifferent. DIVAIN-200 If your partner has a unique and overwhelming personality, then this Valentine's Day give him DIVAIN-200 perfume. Perfect for the night, this men's scent that exudes elegance and seduction, offers a fresh output of lemon, mint, lime and grapefruit that blends with an enigmatic heart of ingredients such as nutmeg, jasmine or musk in the background. Undoubtedly, a safe bet that will captivate you. DIVAIN-362 Finally, as for our selection of the best Valentine's Day perfumes for men, we want to leave you with this interesting proposal that is giving much to talk about. DIVAIN-362 is designed for the man who values every moment of his life. A scent full of luxury and sophistication that represents the upper echelons of society. Ideal for an unforgettable night out. Get inspired by these Valentine's Day perfume ideas and choose the one that best conveys your feelings. Surprise your sweetheart!

When you discover a scent, it is inevitable that it causes you some sensation or reminds you of someone. A perfume evokes moments, places, people or so many sensations that it is impossible for you to describe what it suggests to you.

You know that fragrances have their own olfactory notes. Our brains are in charge of recognizing and categorizing the odors because our limbic system is really very important. We perfumers call it the olfactory brain because it can provoke emotions and magical feelings. We’ll explain to you what the olfactory pyramid is and how to interpret it. The olfactory pyramid of perfumes As you surely know, a perfume doesn’t have the same aroma and intensity all day long. The fragrance evolves and its characteristics can change. Really, the olfactory pyramid refers to this aromatic process and explains how some odors give way to others. Head This is the first dose of contact that we have with the perfume. The head notes are the first to reach our sense of smell, and for that reason tend to be softer and more volatile. When testing a perfume, it is what we will first smell, and for that reason it is good to let a few moments pass in order to test its evolution. To create a good head odor, citric and other very fresh odors can be used, since they announce the perfume’s unique character and their notes are quite cheerful. Heart Certainly, that which defines the general character of a perfume is its heart. There are different bases such as oriental, aromatic or woody, and it’s true that in order to perceive these odors of the heart of a perfume it is necessary to let some time pass. The amount of time can vary with the product, but some of the notes can be detected from the beginning. Without a doubt, the heart notes are the part of the perfume that we will perceive intensely over the course of two hours from the application, and are those which most identify a perfume. Base Notes of this type serve to set the perfume in a way that the odor remains, without being sickly sweet. The aromas that are frequently chosen to set the previously described levels are musk, patchouli and moss. These are odors that can last all day even after the perfume has disappeared. The general levels of this pyramid are those which determine the type of the perfume and let us know how it is perceived over the course of the day. At DIVAIN you can find high-quality similar perfumes for men and women that we sell exclusively online. They include the newest and most stylish fragrances for your lifestyle if you want to small good. The olfactory notes that are detailed in the description of each perfume will help you to decide on a perfume, according to your personality and preferences. The odor which accompanies us identifies us, causes memories and forms a part of us. So what about you, what aroma identifies you?

Normally sight and touch are considered the senses that dominate attraction and desire, but the sense of smell also plays an extremely important role. That’s why the power of a feminine perfume can become a weapon of seduction that is able to trap in its wake any who smell it. Many perfumes are designed to act as aphrodisiacs, which they do thanks to the notes they contain. But, which ones are they? The Smell and Taste Treatment and Research Foundation of Chicago has performed a study in which they have analysed some of them: 1. Vanilla For centuries vanilla has been considered a natural aphrodisiac. A sweet aroma that promotes sensuality and euphoria. Try DIVAIN-155; or DIVAIN-163; both with a base which contains vanilla. 2. Orange Apparently the aroma of oranges has a strong power of attraction for men, since it evokes positive thoughts. Try DIVAIN-071 with Italian orange and bitter orange among its central notes. 3. Lavender Its characteristic aroma promotes masculine desire. It was long believed that lavender had an aphrodisiac effect, which is why all the women of the 19th century perfumed their beds with the flower, because it was thought that it promoted in men the desire to stay. We suggest one of the latest editions of luxury perfumes, DIVAIN-602, with lavender among its central notes, or DIVAIN-111. 4. Lilly of the valley The lily of the valley, or muguet is a central European plant. Its delicate white flower exudes a light and subtle odour that men love. Some of our perfumes that contain lily of the valley are DIVAIN-554 or DIVAIN-052. 5. Jasmine You can also opt for a classic aphrodisiac: jasmine, which possesses one of the most sensual aromas within perfume-making. The warm and floral notes of jasmine hold a great power of attraction for men. You can find it in our DIVAIN-120 or DIVAIN-066, whose central notes are dominated by jasmine.

The inspiration of the 60’s, but even more of the 70’s and of the preppy style will be ruling the pantheon of styles this season, not only in the style of clothes, but also in accessories, in which older styles are returning with nostalgic airs to give that special touch to our autumn look. Mary Janes, bandoleer shoulder bags or tall boots will be the complements to your look that you can’t miss. Discover the 5 accessories that will bring you close to this era faster than you would imagine! Accesory nº1 The winning combination of a silk scarf on your head and sunglasses is, properly speaking, more from the 60’s, but is without doubt one of the most chic pairs of accessories to make sure your look doesn’t go unnoticed. Add this trick of the star running from the paparazzi to your style and your success will be guaranteed. Accesory nº2 The school look is brought to you by Mary Janes. With a strap and sensible heel, and very wearable, they will lend that retro (and comfortable) touch to an informal look. Few companies have resisted keeping them in mind in their designs, including even jewelled versions. Christian Louboutin, Salvatore Ferragamo and Miu Miu are some of those who have not hesitated to incorporate this ladylike design in their collections for this season. Accesory nº3 The bandoleer shoulder bag is, without doubt, one of the keys to the style of this era. You can choose one in classic tones with smooth leather, or with a crocodile or snakeskin effect. As far as colours, anything goes. Of course the final detail is the iconic initials of the company on the clasp. Accesory nº4 Boots are, without a doubt, one of the star accessories of the 70’s, which go perfectly with the midi dresses or skirts that are so characteristic of the period. Companies from Alberta Ferreti or Max Mara to Zara are including this perfect complement to emulate the seventies style in all its glory. Accesory nº5 Wide-brimmed hats marked this era, but this season, one of the star accessories of the 70’s is being reinvented and is giving way to a multitude of shapes and colours. Anything goes. If hats aren’t your thing, headbands and accessories to decorate your mane with grace will be your perfect allies to keep you in style.

If you already have matching Christmas sweaters, if you share the same style so much that sometimes you even dress the same and have the same pattern on your swimsuits, the only thing left is for you to synchronize your aromas! Fresh, sophisticated or with a chic touch, we’ll suggest to you the perfect pairs of perfumes for couples! Perfumes for the chic couple For the couple who loves Parisian style. They’re characterized by their relaxed elegance and have a timeless style that transcends trendy fashions and has instead that “je ne sais quoi” that is equally venerated and envied in every part of the planet. For them we recommend two classic aromas that never go out of style: DIVAIN-017 an oriental aroma with spicy and woody citrus notes for him; and DIVAIN-085 in its feminine version. Two infallible aromas to reflect the Parisian spirit in all its splendour. Perfumes for the eternal couple To commemorate an eternal love, there’s nothing like a pair of mythical and timeless aromas that walk the line between the freshness and intensity that symbolize love and commitment. To achieve this we recommend DIVAIN-207 for him, and DIVAIN-114 for her. Perfumes for the most passionate couple For the couple that gives free reign to their love on a boat adrift at sea, or that opts for visiting the most marvellous enclaves of the Mediterranean, we suggest a pair of perfect fragrances. For him DIVAIN-038 in which the citric touches stand out, and for her DIVAIN-053 with floral and fruity notes. Perfumes for the most sophisticated couple There’s nothing like opting for the perfect pair of sophisticated aromas which define the couple that is elegant, urban and young… without missing that sexy touch! For him we suggest DIVAIN-223 with woody touches. For her, DIVAIN-188 with fruity notes. Extra, extra! We have new arrivals in our catalogue, two perfumes inspired by the Garden of Eden: DIVAIN-251 for him and DIVAIN-604 for her. If you want to what perfumes they are equivalent to, fill out this form and we will send you an email.